ABSTRACT
This study examines the role of modern financial instruments in shaping economic practices and con tributing to the transformation of religion-referenced economic culture. The research employs a qualitative case study approach, with in-depth interviews conducted with senior managers of sixteen industrial enterprises (elite interviews) operating in Konya, a city historically associated with conservative capital accumulation. The findings indicate that the widespread use of banking transactions, foreign trade financing mechanisms, and insurance instru ments has gradually reconfigured economic decision-making processes. While religious values continue to inform certain preferences, market competition and global financial mechanisms increasingly function as external and co ercive forces shaping firms’ behavior. The study utilizes secularization theory, with a particular focus on Dobbelaer’s macro-meso-micro framework, to demonstrate that the process of secularization within the context of economic culture does not entail the complete abandonment of religious beliefs. Instead, it occurs through the institutional ization of economically rational practices that are embedded within global financial systems. The findings indicate a contextual transformation process, characterized by both adaptation and resistance within local business practices.